It is an "uplifting, sexy scent" according to Spears.
"The new fragrance is really beautiful" says Spears. "I was inspired by Hawaii and by soft, soothing smells that has a pinch of lavender".
Spears's mother reportedly loves the fragrance and a lot of her 'girl friends' do to.
Spears officially unveiled the fragrance on June 17 through Twitter, "I'm so excited to introduce you all to my new fragrance, Private Show". 
In 2016, Britney invited a girl into the studio to work on something 'totally different' and have a really cool song for the fragrance, and they titled it Private Show. The fragrance and song will go hand-in-hand.