Curious

From Britney Spears Wiki

Curious is an Elizabeth Arden fragrance for women. It is the first perfume to be endorsed by Britney Spears. It was released in September 2004 and Britney reportedly $52 million from the endorsement. Its tagline is 'Do you dare' When it was released it sold very successful internationally. It was the number 1 fragrance of 2004 in department stores. She has sold over 570 million bottles of this fragrance worldwide and it is her most successful perfume. Because it was so successful Britney Spears endorsed many more fragrances. The fragrance is a white floral scent. Its notes are Louisiana magnolia, golden Anjou pear, lotus flower, tuberose, star jasmine, pink cyclamen, vanilla-infused musk, sandalwood and blonde woods.

[edit] Advertising

A reason why it was so successful is the advertising. It was advertising on television, posters, magazines etc. Its commercial starring Britney Spears and Eric Winter was shot at a hotel stage set. It involved the two glancing at each other briefly then going into their rooms. They are then shown thinking about each other. They then go towards the door and Britney has fantasies. Then it ends with Britney gazing at the camera. The poster shows her with the perfume.

[edit] Other Products

Curious' bottle in light blue in colour and is accented with two dangling pink hearts. It is available in 50 and 100ml bottles. The 100ml contains a spray atomizer. Apart from these bottles of perfume there are also:

"Deliciously Whipped!" 200ml Body Soufflé "Lather Me Up!" 200ml Shower Gel "You're So Smooth!" 200ml Body Polish "Totally Ticklish!" 20g Body Shimmer "Write On!" 14g Perfumed Shimmer Stick "Two Tempting!" 5ml Fragrance Roller Ball And Lip Gloss Duo

All of this creates the beauty set.