Women's fragrance

{{#if: Released|

September 2004
Elizabeth Arden
Do you dare?
Followed by

Curious is Britney Spears' first fragrance for Elizabeth Arden.

The perfume was released in September of 2004 and was internationally successful. She reportedly earned $52 million from the endorsement.

The fragrance is a white floral scent. Its notes are Louisiana magnolia, gloden Anjou pear, lotus flower, tuberose, star jasmine, pink cylcamen, vanilla-infused musk, sandalwood & blonde woods.

Elizabeth Arden put a special vanilla-infused musk in the perfume & added Louisiana magnolia. According to Britney, the magnolia reminds her of home.

"Curious" was the number one fragrance of 2004 in department stores. In 2005, it was honored by the Fragrance Foundation as "Best Women's Fragrance."


The TV advertisement for the perfume "Hotel Rooms" was conceived at agency Goodby, Silverstein & Partners and directed by Dave Meyers through production company

The set was built on a stage instead of in an actual hotel and actor Eric Winter plays Britney's love interest in the TV commercial.

It starts off with Eric and Britney noticing each other before they go in their neighboring hotel rooms. Then, they are shown thinking about each other with Britney walking towards the door to his hotel room.

Then, fantasies of Britney and Eric having sex are shown mixed with things like a cartoon, a flower and a rodeo. It ends with her gazing at the camera.


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